SUMMARY

User experience professional with strong marketing background in consumer facing products and services. I'm fascinated with human behavior, especially at the intersection of people, technology, and design.


Contact

carolynchuwong.com
carolyn.chu@gmail.com
909.525.5352

Skills

Methods

Usability testing
Contextual inquiry
Heuristic evaluation
Expert + user interviews
Field studies
Survey design
Affinity diagramming
Concept mapping
Personas / Scenarios
Sketching
Storyboarding
Rapid Prototyping
Wireframing

Tools

Balsamiq
Axure
Adobe Illustrator
Final Cut Pro

Languages

Mandarin Chinese
Basic Spanish

 

EXPERIENCE                                      

AMAZON - KINDLE DIGITAL PRODUCTS    User Researcher

Seattle, WA   2014 - Present

Designing and executing user research for Kindle Digital Products including the Firefly app, Kindle FreeTime, Kid's Edition Tablet, and more.

BIBLES FOR AMERICA    Marketing Manager + UX Advocate

Irvine, CA   2010-2013

Conducted market research, user research & usability testing for nonprofit BiblesforAmerica.org. Created user personas and task flows.

Led website redesign. Created wireframes to visualize and document design concepts and recommended solutions. Managed the visual design process between agency partner and internal development team.

GOOGLE, INC.    Industry Specialist

Mountain View, CA   2006 – 2008

Defined and presented quarterly opportunities and strategy recommendations to the Online Sales and Operations (OSO) sales and management teams.

Helped drive revenue spent on the Google Display Network (GDN) across key industry verticals through the development of case studies and success stories featuring GDN, simplification of messaging, and increasing internal and external awareness or product offerings.

Acted as cross-functional liaison between Sales, Display Specialists, Business Marketing, Product Marketing, and management teams in OSO channel.

THE CLOROX COMPANY    Retail Marketing Intern

Oakland, CA   2006

Contributed to project management and creative development of retail customer marketing programs at Wal-Mart based on insights generated from customer research and ethnography.

Tracked, audited, and analyzed in-store activations of retail customer marketing programs at Wal-Mart. 

Helped manage over $2.6 million co-marketing budget for Food, Litter, and Charcoal strategic business unit (SBU).

EDUCATION

UNIVERSITY OF WASHINGTON, SEATTLE

Master of Human-Computer Interaction + Design, August 2014

UNIVERSITY OF CALIFORNIA, BERKELEY

B.S. Business Administration, May 2006—High Distinction

B.A. Psychology, May 2006—High Honors

LIVING STREAM BIBLE TRUTH + SERVICE TRAINING

Anaheim, CA  2008-2010

Studied advanced theological coursework with fieldwork at Cal State Fullerton and UCLA. Participated in international outreach trips to southern Philippines and Brazil.