User experience professional with strong marketing background in consumer facing products and services. I'm fascinated with human behavior, especially at the intersection of people, technology, and design.
Expert + user interviews
Personas / Scenarios
Final Cut Pro
AMAZON - KINDLE DIGITAL PRODUCTS User Researcher
Seattle, WA 2014 - Present
Designing and executing user research for Kindle Digital Products including the Firefly app, Kindle FreeTime, Kid's Edition Tablet, and more.
BIBLES FOR AMERICA Marketing Manager + UX Advocate
Irvine, CA 2010-2013
Conducted market research, user research & usability testing for nonprofit BiblesforAmerica.org. Created user personas and task ﬂows.
Led website redesign. Created wireframes to visualize and document design concepts and recommended solutions. Managed the visual design process between agency partner and internal development team.
GOOGLE, INC. Industry Specialist
Mountain View, CA 2006 – 2008
Defined and presented quarterly opportunities and strategy recommendations to the Online Sales and Operations (OSO) sales and management teams.
Helped drive revenue spent on the Google Display Network (GDN) across key industry verticals through the development of case studies and success stories featuring GDN, simplification of messaging, and increasing internal and external awareness or product offerings.
Acted as cross-functional liaison between Sales, Display Specialists, Business Marketing, Product Marketing, and management teams in OSO channel.
THE CLOROX COMPANY Retail Marketing Intern
Oakland, CA 2006
Contributed to project management and creative development of retail customer marketing programs at Wal-Mart based on insights generated from customer research and ethnography.
Tracked, audited, and analyzed in-store activations of retail customer marketing programs at Wal-Mart.
Helped manage over $2.6 million co-marketing budget for Food, Litter, and Charcoal strategic business unit (SBU).
UNIVERSITY OF WASHINGTON, SEATTLE
Master of Human-Computer Interaction + Design, August 2014
UNIVERSITY OF CALIFORNIA, BERKELEY
B.S. Business Administration, May 2006—High Distinction
B.A. Psychology, May 2006—High Honors
LIVING STREAM BIBLE TRUTH + SERVICE TRAINING
Anaheim, CA 2008-2010
Studied advanced theological coursework with fieldwork at Cal State Fullerton and UCLA. Participated in international outreach trips to southern Philippines and Brazil.