TASTY TOOLKIT: BEHAVIOR CHANGE BY DESIGN 

A service designed to help children and parents explore new healthy ingredients together and incorporate them into their diet over time.

PROJECT CONTEXT:

While considering how design can be used to nudge people toward healthier behaviors, we identified and defined a problem space, and presented a proposal to encourage positive behavior change surrounding the American diet.

This was a four week team project for Ideation Studio on designing for behavior change.

ROLE & CONTRIBUTION:

Research lead + Design strategy

Secondary research literature review, Market research, Affinity Mapping, Opportunity Landscape, Sketching, Storyboarding, Prototype creation

TEAM:

Colin Barrett, Jeremy Friedland, Susanne Hsu

PROCESS:

We began with a survey of the current landscape by examining literature, theory, case studies, and trends in persuasive design. We reviewed extensive secondary research in the space before identifying an opportunity to improve American eating behaviors by addressing two major barriers to healthy eating:

  1. Knowledge deficit in types of food and food preparation techniques.
  2. Taste preferences for healthier food options.

Based on insights from our secondary research, we realized that in order to have a lasting impact, it was necessary to address eating behaviors at a young age in the context of the home, where values around food are developed.

Additionally, our market research revealed gaps in current market offerings, which we identified as key opportunities. This led us to design a service solution that would help children and parents explore new healthy ingredients together and incorporate them into their diet over time though a fun, yet educational experience for both children and parents alike. 

OUTCOME:

Through this project I developed skills in identifying a problem space and strategically narrowing in on key opportunities within the space. Using frameworks to organize our research findings helped our team wrap our arms around a complex problem space.

We also discovered that thoroughly understanding the constraints within a problem space and the nuanced interactions that motivate certain behaviors, such as the social context within the home or amongst peers, can lead to interesting insights that can inform a design.

Prototype of our kit

Prototype of our kit

Insights from our secondary research

Insights from our secondary research

Market landscape opportunity framework

Market landscape opportunity framework

Team story boarding session

Team story boarding session